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Beyond CPL: Connecting Paid Media, CRM & Sales
Ligação entre aquisição, landing pages e HubSpot para perceber quais os leads que estavam realmente a gerar oportunidades comerciais.
MARKET
Mobility
SCOPE
Paid Media · CRO · HubSpot · CRM · Automation · Analytics
STACK
Meta · Google · HubSpot
2.1×
Maior taxa Lead → Deal através da Landing Page
52%
Das conversões Google reportadas correspondiam à ação principal pretendida
-22%
CPL com audiência Lookalike baseada em CRM vs. interesses
Context
Ligação entre aquisição, landing pages e HubSpot para perceber quais os leads que estavam realmente a gerar oportunidades comerciais.
Challenge
Paid Media → Lead → ? → ? → Customer
Strategy
Acquire → Convert → Automate
Execution
Native Meta Form vs Landing Page
Google Conversion Audit: 25 reported conversions → audit → 13 intended leads
Acquire → Convert → Automate
PAID MEDIA → CUSTOMER PROBLEM
Paid Media
Lead
?
?
Customer
NATIVE META FORM VS LANDING PAGE
Native Meta Form
Landing Page
2.1×
Higher Lead → Deal rate via Landing Page
Google Conversion Audit
25 reported conversions
audit
13 intended leads
Acquire
Paid Media
Convert
Landing Page
Automate
HubSpot
Visual evidence
HubSpot automation visual / screenshot area
Visual assets pending